If you are trying to reach out to other markets and grow acceptance of your products, why on earth would you risk offending the people most likely to influence the buying decisions?
Breda, Tam, Kathy Jackson, and many others have pointed out the bias (bordering on misogyny) and condescension present at gun stores and online retailers. Advertisers are still using cheesecake to sell their products. We are still pigeon-holing ourselves as knuckle-dragging neanderthals as a result.
Can we move past this please?
Don't get me wrong, I love the female form. I even understand why companies do what they do (yes, because it works). I just don't base my buying decision on how hot the model holding the product is. Do you?
I am about to embark on a gun buying journey with my wife. Soon thereafter, I will be doing the same thing with my daughter. Both of these women are confident and self-assured in most things. I have been gently walking down this path with them, using encouragement and gentle instruction. However, one of the things that will influence this purchase will be the person behind the counter. The salesperson will have the opportunity to make two sales (or more), or none, entirely on how they treat these women.
I really want to see the Firearms Industry get out of the "Hooters" mindset. Really, I do. Guns are fun. Shooting them well is an accomplishment. They are empowering, and are the great equalizer should self-defense be required. Shouldn't we be sharing this message, instead of pushing another "sniper babe" calendar?
My $0.03, tax included.